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Business Plan for Organization of Fireman Races
Horsáková, Julie ; Šťastný, Jan (referee) ; Korvas, Pavel (advisor)
This bachelor's thesis is dedicated to the problem of organization of a sport event - specifically a fire sport contest at a premier league level of the Czech Republic. Separate chapters of the work discuss the history of the fire sport in the Czech Republic and abroad, its significance and various subdisciplines. It contains author’s own concept of organization of this kind of event, including possible ways of obtaining sufficient personal, material and financial support. Final economic evaluation is also included. The main motive of the thesis is evaluation of the feasibility of the organization concept.
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Communication strategy of Peugeot Czech Republic in 2012-2014
Vaněk, Petr ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The first part of this bachelor thesis "The communication strategy of Peugeot Czech Republic in the years 2012 - 2014" focuses on the introduction of the theoretical base, which is essential part of the other parts of this thesis. There are introduced concepts such as marketing mix and communication mix and the term "major sport event" is here defined. The second part contains a presentation of the French brand Peugeot and its Czech branch Peugeot Czech Republic. The history of this big French company is described and via descriptive method there is defined the situation of Peugeot Czech Republic in the current Czech car market. In the third, fourth and fifth part of this thesis there is an analysis of the communication strategy of Peugeot Czech Republic in the years 2012 - 2014. Firstly, there are always listed the sporting events of the current year, followed by a brief summary of all campaigns by the company Peugeot Czech republic from the same year and in the last parts there are compared major sports event with all those campaigns by Peugeot Czech Republic. The final sixth part contains a comparison of the intensity of each campaign across the years 2012 - 2014. Campaigns are also compared based on other criteria and the final recommendation for the use of sporting events in the communication...
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Sport event management: Children Swimming Alliance race
Vacková, Iveta ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Sport event management: Children Swimming Alliance race Objectives: Suggestion for management and orgnization of 4th annual race organized by Children Swimming Alliance, serving as a model for organization. Methods used: case study, semi-structured intervierw, informal interview, participant observation, document analysis, SWOT analysis Results: Proposal of management of Alliance annual race useable as a model for organization of the event. Suggestions and proposals for next years. Key words: sport event, case study, participant observation, SWOT analysis, Children Swimming Alliance, swimming
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Problems of organizing a public marathon cross-country skiing
Gazdačková, Lucie ; Gnad, Tomáš (advisor) ; Finková, Dana (referee)
Topic: Organizational issues of a public mass marathon in cross-country skiing Goals of thesis: The aim of this thesis is to identify all the difficulties with planning, implementation and evaluation of public mass marathon in cross-country skiing. Further this work should give a example and methodological manual for organization of public mass marathon. This thesis is valid for Czech Republic. Method: The solution results from analysis of documents dealing with the issue. Another source of information is based on long term organizational experience of LK Slovan Karlovy Vary with organizing public mass marathon. Results: The main goal was achieved by creating detailed instructions for organization of mass race. The main contribution of this thesis is to provide the guidelines for organizers beginners of public mass marathon. The work is divided into two parts. The theoretical part describe history of mass-races in cross country skiing at home and abroad. There is also set of rules for mass races and theoretically described process of organizing sport's events in terms of economics, marketing and management. The practical part describes the preparatory phase, implementation phase and final completion of the race. Keywords: Cross-country skiing, race organisation, sport event, methodical manual
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General model and process of planning sports events
Vízek, Patrik ; Janák, Vladimír (advisor) ; Štědroň, Bohumír (referee)
Title: General model and process of plannig sports events Objectives: The aim of this work is create and propose general process of plannig sports events and also construct and propose general model of planning sports events. Methods: The diploma thesis used a method of qualitative analysis and synthesis of knowledge from selected events. Results: The outputs of the thesis are the general model and the process of planning sports events, which are applicable to any sports event and serves organizers to simplify their work on preparing sports event. Keywords: planning, organization, planning model, planning process, sports event
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Marketing communication of World championship in acrobatic rock and roll 2013
Zbořilová, Veronika ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of World championship in acrobatic rock and roll 2013 Goal: Evaluation of marketing communication of World championship in Acrobatic Rock and Roll 2009 and proposing marketing communication of 2013 Methods: In this work were used analysis of texts and documents, qualitative interview, observation and SWOT analysis. Results: New integrated proposal of marketing communication with two appearance variations of advertising leaflets. Key words: Marketing, communication mix, sport event, analysis of documents
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Conditions of volunteering in selected sport events
Denk, Štěpán ; Janák, Vladimír (advisor) ; Crossan, William Morea (referee)
Title: Conditions of volunteering in selected sport events Objectives: The main goal of this bachelor's thesis is to evaluate the area of volunteering in selected sports events. The metodology of work with volunteers is presented specifically in the concrete areas of volunteering management. Using the data from extremely diffrent sports events the characteristics of volunteering in sports are defined. The partial goal of the conclusion is to make recommendations based on the research, which would improve sports volunteering at similar events and make it more effective. Methods: The research itself was carried out by using questionairs filled in by volunteers at the European Athletics Indoor Championships and local orienteering competitions. The complementary method is an interview with the director of orienteering competition. Results: The results of the research reflect the largerly different conditons of organizing the chosen events both in the area of managing the volunteers as well as in other key activities. Even though great differences between the two evaluated events exist, there are certain chracteristics of sports volunteering which are common to both the events. Both the common features and the particular ones are chracterised and discussed in the practical part of the thesis. In...
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Study of satisfaction of Czech beachvolleyball championship participants compared to analogous foreign tournaments
Sládek, Jiří ; Crossan, William Morea (advisor) ; Janák, Vladimír (referee)
Title: Study of satisfaction of Czech beachvolleyball championship participants compared to analogous foreign tournaments Aims: The main aim of this diploma thesis is to determine satisfaction of beach volleyball players with the Czech beachvolleyball championship in Opava 2020 in comparation with foreign tournaments. Following these results recommendations and advice for improvement of the Czech beachvolleyball championship are proposed. Methodology: The main methods used in this thesis are electronic questionnaires and semi- structured interviews. Creation of the questionnaire was inspired by the SERVIMPERF method and Brady's model. The questionnaire was investigating 26 attributes overall. The data set consists of players from Czech's beach volleyball's national team. Interviews were conducted with two national team players, and the aim was primarily to add to the information obtained from the electronic questionnaires. Results: The obtained data is interpretated via graphs, mostly by cross-tab classification and tables. These data showed that the players were not content with the vast majority of investigated attributes of the 2020 Czech beachvolleyball championships. Comparatively, the foreign tournaments are in most of the attributes satisfying. In the resulting comparison the foreign...
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Implenetation of managing of swimming sport event
Nováková, Jana ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
1 Abstract Title: Implementation of managing of swimming sport event Objectives: The aim of this work was to identify shortcomings in the organisation of 36. International Czech Masters Swimming Championships and to create proposals for improving the organization of other events organized by the swimming club in Mladá Boleslav. Methods: For the purpose of this thesis, qualitative and quantitative research methods were used. The selected event was described in detail using the case study method. A questionnaire survey was used to collect data from the participants of the event and through an interview with one of the organizers, the organizing team's perspective on the event was obtained. Results: The results show that the participants saw the shortcomings of the event more in the place where it took place. They criticised its size and lack of facilities. Although this is a factor that cannot be completely influenced by the organizing team, solutions were proposed. The only organisational shortcoming identified was the lack of feedback, which could be a valuable tool for future actions. Even for this shortcoming, the thesis proposes recommendations for improvement. Klíčová slova: swimming, management, management of sport event
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Volunteer motivation and care in the RunCzech running events
Štenclová, Markéta ; Crossan, William Morea (advisor) ; Pecinová, Markéta (referee)
Title: Volunteer motivation and care in the RunCzech running events Purpose: The main aim of this master's thesis is to find the motives contributing to be a volunteer at the RunCzech running events which are organized by the Prague International Marathon. Another goal is to discover how the organizer takes care of their volunteers, and how the leadership and volunteer coordination really works. Method: For this research on volunteer motivation questionnaires were used in electronic Google forms. The link for this survey was sent via e-mail and shared via social networks. The other methods were structural and semi-structural interviews with two employees of PIM, who are responsible for their volunteers during the organisation of RunCzech running events. The results were analysed with graphs and tables in MS Excel. Results: Based on the results the survey suggests more than half of volunteers are motivated by more than one motive at once. The atmosphere during the events and new experiences are two of the most important motives for volunteers. The behaviour of volunteer leaders also has an important influence on volunteer's motivation. The interviews showed that PIM searches for volunteers primarily from high schools. They try to motivate volunteers with the possibility to choose a volunteer...
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